Ways to Work Together!

Kick start with a Spotlight Strategy Session

Needing to bounce some marketing strategy ideas off someone who works alongside service providers every day, helping them attract and engage with their ideal clients?

Looking for a focused time to discuss your specific business goals and their potential reach?

We will do a deep dive into your marketing goals, looking at your vision, values, voice and visuals. So you can be heard loud and clear, by your ideal clients!

Book a Session

Expert Visibility Coaching Programme

Transform Your Leadership Presence and Drive Business Growth

The innovative "Kn.o.wn" programme is designed to help you become a highly-referable trusted and sought-after leader in your industry.

A Six Month Individual Coaching plan with regular personalised coaching sessions and the support of on-demand training modules, resources and optional masterclasses.

Working together to make your business or organisation highly referable (and valuable) so you attract your top ideal clients!

Check it out

Brand and Marketing Strategy Advisory

Business Boost is a strategy-led service for founder-led businesses that have outgrown their original structure. If your services have evolved, your team has grown organically, and you're still central to every decision - this is for you.

This is a powerful duo product deliveredd by Natasha Wells and Nicki Osbaldiston.

Learn more here

Kn.own Video

Be Seen. Be Heard. Be Hired. Be Known

Get seen with powerful short videos that show your Industry Expertise

Show Up as the Expert You Are. The Kn.own Video Project combines clarity, coaching, and professional video production to help you share your story and elevate your brand, on your terms.

Partner with Nicki and the team at Jolly Productions to craft a high-quality visibility video that helps clients get you, and choose you. This is available as a standalone Kn.own service or can be provided as part of your Kn.own Accelerator Coaching.

More Details

Hi, I'm Nicki

I’m Nicki Osbaldiston, a marketing strategist for seasoned service-based founders ready to be recognised as true experts in their field-and build businesses that reflect that level of leadership.

With a background in global communications, brand strategy and leadership development, I’ve spent several years helping founders articulate their expertise, build authentic visibility, and evolve from key-person dependency into scalable, sustainable business models.

Through the Kn.own Accelerator, I help you clarify your message, elevate your voice, and position yourself as the go-to expert in your space. Through the Business Boost Advisory, I guide you through the structural and strategic shifts needed to lead, delegate, or exit -without burning out or blending in.

My work isn’t about “more marketing.” It’s about helping brilliant leaders like you get visible for what matters, lead with clarity, and build a business that supports the legacy you want to leave behind.

Book a Quick Call

5 Visibility Leaks Holding Back Industry Experts

And how to plug them with strategic positioning - not performative marketing.

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"Nicki is an outstanding LinkedIn coach and a fantastic networker who will go out of her way to see you connect with the right people in the very best way. Much more than just someone interested in my LinkedIn profile, Nicki is interested in me as a leader and in my businesses and will do whatever she can to promote these. Day-to-day she is an expert in LinkedIn and has much value to share. She is also great at keeping people consistent and can be firm but flexible when needed. Highly recommend!"

Nicola Taylor, Co-founder of Taxi and Tax Traders

"I needed some clarification on a marketing strategy for one aspect of my business. I was far too close to it and needed expert advice. Nicki was brilliant! After 90 minutes and pages of notes with ideas and clear actions, I followed her recommendations with great success. She's definitely now my go-to person when I need sound strategic marketing advice!"

Jenny Stilwell, Executive Business Coach and Strategic Advisor, Author of the 7% Club and Podcast host.

"Working with Nicki has been eye-opening. She's coaching me on how to get the best out of being on LinkedIn, and where previously I'd thought it wasn't really a place for a small business owner, Nicki has shown me how useful it can be for someone like me. In the first month of working with Nicki, I've had two people reach out for potential projects!"

Sally Tudhope, Website Designer

"Nicki went above and beyond to assist me. She was flexible and helpful in what she offered and this made her services very good value for money. Nicki was positive, practical and reliable. Highly recommend!!"

Rebecca Strange, Immigration Advisor, NZ Visa Connections

"Nicki is inventive, and experienced, loves what she does in supporting others to have clarity and confidence in their business strategy.
She starts with the client as a focus and then brings this into every aspect of the business including LinkedIn. I recommend Nicki without reservation for marketing strategy coaching and learning."

Christine Jull, Leadership Coach, The Wave

Nicki has been great at keeping me accountable and consistent. She's also helped me get over imposter syndrome and encouraged me to not over think things. I've really enjoyed working with her and hope to do so again.