Nicki
Osbaldiston
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I’m Nicki Osbaldiston, a marketing strategist for seasoned service-based founders ready to be recognised as true experts in their field-and build businesses that reflect that level of leadership.
With a background in global communications, brand strategy and leadership development, I’ve spent several years helping founders articulate their expertise, build authentic visibility, and evolve from key-person dependency into scalable, sustainable business models.
Through the Kn.own Accelerator, I help you clarify your message, elevate your voice, and position yourself as the go-to expert in your space. Through the Business Boost Advisory, I guide you through the structural and strategic shifts needed to lead, delegate, or exit -without burning out or blending in.
My work isn’t about “more marketing.” It’s about helping brilliant leaders like you get visible for what matters, lead with clarity, and build a business that supports the legacy you want to leave behind.
With a background in Global Marketing and Communications, I have been involved in leadership development for the last 10 years where I've created, promoted and delivered leadership resources across multiple countries.
Having had the privilege of collaborating with senior leaders in diverse industries worldwide, I returned to my home base in New Zealand at the end of 2019, where I now work remotely from my North Auckland coastal town.
My focus lies in assisting small business owners in developing and positioning their ventures effectively for their target audience. Their clients may not see them yet, so my goal is to make them what I call K.n.own - through their Knowledgeable, Name, Opportunities, Work and Networks. As a professional with strengths defined in Developer, Connector, and Relator, Responsibility and Belief, I've realised these align perfectly with my passion for aiding business owners in achieving their goals.
Since 2021 I have been leading LinkedIn Workshops and Marketing Training to help industry experts raise their visibility in a way that feels doesn't feel awkward to them. I speak at locally as well as contributing to online business communities. Â
When I'm away from my desk, I'm doing beach walks with my rescue pup, and hosting family and friends. Â
If you are interested in looking at ways we can work together, let's chat!
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"A very practical session with Nicki - she was able to adapt her approach to our different needs (2 of us did the session) and her communication style was engaging, clear and open. The offer of follow up was also appreciated and I must take that up very soon! I would recommend Nicki's session to anyone wanting to use LinkedIn."
Jacqui Goodall, General Counsel NZTE
"I needed some clarification on a marketing strategy for one aspect of my business. I was far too close to it and needed expert advice. Nicki was brilliant! After 90 minutes and pages of notes with ideas and clear actions, I followed her recommendations with great success. She's definitely now my go-to person when I need sound strategic marketing advice!"
Jenny Stilwell, Executive Business Coach and Strategic Advisor, Author of the 7% Club and Podcast host.
"Nicki is an outstanding LinkedIn coach and a fantastic networker who will go out of her way to see you connect with the right people in the very best way. Much more than just someone interested in my LinkedIn profile, Nicki is interested in me as a leader and in my businesses and will do whatever she can to promote these. Day-to-day she is an expert in LinkedIn and has much value to share. She is also great at keeping people consistent and can be firm but flexible when needed. Highly recommend!"
Nicola Taylor, Co-founder of Taxi and Tax Traders
"I loved working with Nicki on my positioning! Of course, she is LinkedIn-savvy but what you get when working with her is so much more - she is a talented strategist who brings a uniquely creative approach to finding your “sweet spot”, teasing out strengths you may have taken for granted, and helping you express the positioning that is uniquely YOU. The result for me was a new-found confidence. Highly recommended!"
Cath Vincent, Keynote Speaker and Public Speaking Coach
"I worked with Nicki Osbaldiston over three months and gained so much value from her training. She helped me refine my LinkedIn profile, get clear on my ideal clients, and build confidence not just in using LinkedIn but in how I show up for my business. I really appreciated her practical advice, supportive style, and genuine enthusiasm."
Terri Gasparich, Contract Marketing Manager
5 Visibility Leaks Holding Back Industry Experts
And how to plug them with strategic positioning - not performative marketing.
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