You’ve built your business on results, relationships, and referrals. You’ve done the work, earned the credibility, and delivered outcomes that others only talk about. But the visibility? It doesn’t match your expertise.

That’s not because you’re not good enough. It’s because visibility for experts isn’t about shouting louder- it’s about showing up with clarity, consistency and strategic presence.

Here are the five most common visibility leaks I see holding brilliant, seasoned founders back - and how to fix them.

1. Your messaging is foggy, not focused.

You’ve done a lot. Led teams. Delivered high-ticket work. Served clients across industries. But when someone asks what you actually do, your answer changes depending on the day… or their budget.

The truth? Without a clear message, even your warmest referrals have to work too hard to explain you. And vague messaging won’t cut through online, no matter how expert you are.

Why it’s a leak:
If you can’t articulate your expertise simply and consistently, people won’t recognise its value, let alone buy it.

What to do:
Develop a bold positioning statement that instantly signals who you help, how, and why it matters. Get known for a specific outcome or point of view. This is the foundation of the Kn.own Accelerator programme, because clear positioning builds trust before the sales conversation.

2. You’re hiding your genius.

You’re delivering high-level results behind the scenes, but online? Crickets. You know your work speaks for itself… but only to those who’ve already hired you.

Maybe you don’t want to seem boastful. Maybe it feels awkward to “market yourself.” Or maybe you’re just too busy serving clients to think about visibility.

Why it’s a leak:
If your best thinking, client wins, or strategic approach lives in email threads or project files, your market has no way to connect the dots between your work and your authority.

What to do:
Start small. Turn your daily client insights into LinkedIn posts. Share how you approach problems. Repurpose that killer workshop slide into a visual framework. Visibility isn’t just about content, it’s about proof of expertise.

In Kn.own, we help you extract the IP you take for granted and shape it into content that educates, elevates, and attracts.

3. You’re showing up in all the wrong places (or not at all).

You’ve tried the tips: “Go live on Instagram!” “Post daily on LinkedIn!” “Start a podcast!” And maybe you’ve dabbled, but it doesn’t stick. Or worse, it drains you and delivers nothing.

You’re not lazy. You’re misaligned.

Why it’s a leak:
Your visibility channel should match your voice, your strengths, and your audience. When it doesn’t, you’ll either force it (and fizzle) or avoid it (and disappear).

What to do:
Audit what’s working. Where have clients found you? What kind of content feels easy? What platforms do your ideal clients actually use?

We map this in Phase 3 of the Kn.own Accelerator programme, because real visibility comes from playing to your strengths, not fighting them.

4. You don’t have a visibility system.

You show up in bursts: a podcast interview here, a blog post there, maybe a flurry of LinkedIn activity when you’ve got the energy. But then client work ramps up, and visibility goes out the window.

Your presence is tied to your availability, and that’s not scalable.

Why it’s a leak:
Inconsistency confuses your audience and weakens your authority. Even if people like your content, they forget you when you disappear.

What to do:
Create a simple, repeatable system that supports visibility without demanding all your time. Think: batching, repurposing, or using a VA to push content you’ve already created.

Inside Kn.own, we design a sustainable rhythm that supports your visibility even when you’re buried in client work.

5. You’re trying to do it all yourself.

You know what to say. You even know how to say it. But it’s stuck on a post-it, buried in your Notes app, or living rent-free in your brain. You’re the strategist, the creator, the admin, the visionary, and the bottleneck.

Why it’s a leak:
When visibility depends on your capacity, it won’t grow with you. You’ll stay stuck in “I’ll post when I have time” mode, which rarely comes.

What to do:
First, get the strategy right. Then delegate the doing, whether that’s content repurposing, admin, or lead-gen follow-up. But delegation only works when your message is clear.

This is exactly what we fix in the Business Boost Advisory, clarifying your business foundations, streamlining operations, and making your visibility scalable, not just strategic.

Ready to plug the leaks?

The goal isn’t to become louder, it’s to become recognisable for your expertise. When you fix these visibility leaks, you stop blending in and start building a reputation that does the heavy lifting for you.

Next steps:

Explore the Kn.own Accelerator Programme

Check out the Business Boost Advisory

Or just Book a Quick Connect Call and we’ll map it together.